About the company name
When you go to a library, you will find books that have never been borrowed before. That is because "some people will never need it, but for others it is very important." Even if it is just one book, it is there for someone who needs it. The same goes for wooden toys. If it makes even one baby or child smile, then that toy has meaning. We want to make children smile with many creative toys like these. We want to enrich the experience of raising children. We put these thoughts into the name of our company and founded Nakayoshi Library.
Logo Design
We have updated the logo we created at the time of our founding. It is a childlike and cute rooster logo. The rooster represents courage in taking on challenges.
Mission
Creating value from forests
We are grateful for the forest resources cultivated by our predecessors and use these blessings to create new services and products.
Vision
Creating a rich and fulfilling life for children around the world
We will continue to create products and services that bring happiness to children and families.
value
Let's act with courage
Instead of wasting time on planning, we execute and adjust as we go, which brings us closer to success.
Pursuing high quality and service
We aim to create products that are born from originality and ingenuity, rather than manufacturing that requires large investments and costs. To achieve this, we are never satisfied with the current standard and will always bring about change.
Contribute to the company and the team
In order to enjoy life through work, we work hard every day to make sure that we enjoy our work and that those around us enjoy it too. Although each person has a different personality, we will continue to be a group that cooperates toward a common goal.
Giving children a rich heart
Our idea of richness is not a luxurious lifestyle or a life filled with many things. It is the richness of the heart that comes from continuing to use and cherish the things you really like. We hope that by continuing to use the wooden toys that you once played with, your children and grandchildren will develop a sense of caring for things and people. If it breaks, you can fix it, maintain it, and cherish it... it's something that you will like even more 10 or 20 years from now than when you received it. That's the kind of product we want to create.
Peace of mind for parents and children
"This product is made from trees felled at this time of year in the mountains of Kochi Prefecture." As a company involved in manufacturing, we believe that being able to understand the origins of the materials we use is extremely valuable.
designWhen we design, we are conscious of making the most of wood. Using Japanese wood, which is said to have the largest variety of wood in the world, allows us to express the diverse colors of nature. We will continue to pursue designs that make the most of the unique expressions of wood.
It is important to create products that are beautiful even when displayed in a room and that harmonize with their surroundings.
We value creating products that can be used for a long time, rather than products that are just following the latest trends.
When we focus on creating products using natural materials, there is no need for unnecessary coloring.
It is important to us to provide our customers with products that are as close to nature as possible.
ManufacturingWe believe that the environment and the words and actions of craftsmen at the manufacturing site are reflected directly in the product. Is it natural to deliver the best products to customers as promised? No. This is only possible if we can accumulate small improvements every day. That is why we will continue to be a company that does not neglect daily improvements and reviews.
A clean workplace produces beautiful, high-quality products.
Don't be satisfied with the status quo. Small daily improvements add up to big changes in the long term.
Rather than making products exactly as our customers think, we deliver products that will make them say, "It's even better than you could have ever imagined!"
serviceBecause this is a serious purchase for our customers, we strive to respond sincerely to that seriousness.
Whether online or in person, we provide professional advice and detailed communication.
We provide support for the services and products we offer, regardless of the duration.
We consider customer feedback and requests to be a priority for our company, and we always use them to find ways to improve.
A place for customers to meet and experience
We aim to be a store where customers can pick up wooden toys and experience them using all five senses, a place that acts as a bridge between makers and customers, and a place where customers can have a wonderful encounter from the moment they step inside.
A place where trees are given new life
We will continue to grow as people, craftsmen, and as a company so that we can always create products that exceed our customers' expectations.
Outlook
About our company in the future
Global expansion
We deliver Japanese wooden toys to children all over the world. We are building a cross-border e-commerce site for overseas markets and taking on the challenge of selling locally. We aim to become a brand that can have physical stores overseas.
Overview/History
| Company Name | Nakayoshi Library Co., Ltd. |
| Capital | 30 million yen |
| representative | Hajime Hamada |
| Founded | March 1981 |
| Established | March 2006 |
| Furniture Factory | 782-0034 5-4-35 Takaramachi, Tosayamada-cho, Kami-shi, Kochi Prefecture |
| Toy Factory | 769-0401 726 Takadakami, Takada-cho, Kagawa Prefecture |
| Shop | Kobe store, Kichijoji store, Kurashiki store (sister stores) |
| 1986 | Founded by Masashi Hamada (current chairman) in Kochi City |
| 1987 | The workshop was moved to Nankoku City, Kochi Prefecture. |
| 1990 | Started making wooden nameplates and began full-scale wholesale business |
| 2002 | Toys delivered to the Imperial Family to be used as toys for Princess Aiko's 1st birthday |
| 2006 | Started online sales |
| 2016 | Opened the first directly managed store in Kobe, Hyogo Prefecture and moved the factory to Kami City |
| 2017 | Toy factory relocated to Mitoyo City, Kagawa Prefecture |
| 2019 | Baby set is a good toy [Winner of the Forestry Agency Commissioner's Award] |
| 2020 | The Kids Room business won the Kochi Prefecture Local Industry Encouragement Award. |
| 2021 | Selected as a birthday gift distribution company for Kami City/Tosashimizu City, Kochi Prefecture |
| 2023 | Opened physical stores in Kurashiki and Kichijoji |
| 2023 | Cat Patchin wins the Good Toy Award 2023 |
| 2024 | Selected as an early childhood wood education business operator in Amagasaki City. "Ghost's Concentration" was selected as a Good Toy Award winner. |
Founded 30 years ago, we deliver the best products using Japanese wood and handcraftsmanship.
Nakayoshi Library is a specialty store of wooden toys and children's furniture for children from birth to elementary school age. The founder is also a nursery teacher, and has consistently created products that are safe and secure for children. We use Japanese wood and manufacture our products in-house. In addition, by selling directly to customers, nurseries, and kindergartens, we are able to hear directly from the children and parents who use our products and incorporate that feedback into our product development.