GOOD TOY AWARD 2024
Ghost's Concentration
"Ghost Concentration" was born from an internal competition in 2018 and was released as a Halloween item, but it was so popular that it was made into a standard product. The expressive ghosts are popular both in stores and on the website. We are pleased to announce that it has been selected as a "good toy 2024".
Product Overview
We created this game to bring smiles to parents, children, and friends, and to create fond memories. The ghost memory puzzles are made by gluing together Japanese magnolia and birch wood, then carefully cutting each one out using a jigsaw. There are two types of ghost shapes, each with six different faces, and you can adjust the difficulty level according to your child's age. In addition to being a memory puzzle, there are endless ways to play, such as stacking, lining up, decorating, making up stories, and expanding on them.
Development History
With many opportunities to play mobile games and use smartphones from an early age, we wanted to provide a place where parents and children, or friends, could communicate with each other using toys, and we spent about two years expanding on our ideas to see if we could create toys that make use of natural colors. We then came up with the idea of developing a toy specifically for Halloween.
Winner for the second consecutive year
Last year, our product "Cat Patchin" was selected for the Good Toy Grand Prize. This year, we submitted three products, and one of them won the award. We are happy to announce that we have won two years in a row.
Production Scene
These are usually made to order at a toy factory. Green magnolia wood and white linden wood are glued together and cut out with a laser. The burnt black marks act as an accent and give the ghosts a richer expression.
Toys are made by hand by artisans. Nakayoshi Library values handmade work and delivers products to customers with careful craftsmanship.
Comment from the creator
Having received the Good Toy award, I believe we were able to receive this award thanks to the power of the Nakayoshi brand and the support of everyone involved.
And I'm really grateful that so many customers know about us.
I think everyone knows about the game of Concentration, but I want children to use their imagination to find new ways to play and have fun. That is the idea behind this game.
I would like to continue growing as a toy maker so that I can provide happy times for children and the adults around them.
What is Good Toy?
With the desire to make toy selection fun and enriching...
The certified non-profit organization Art and Play Creation Association started this event about 40 years ago, and selects toys every year.
In addition to having permanent exhibition rooms in 12 toy museums around the country, the toys are also used in "Toy Plaza," a child-rearing support space run by toy consultants, and in activities such as "Play Support for Children with Serious Illnesses," and are also being introduced in elderly welfare facilities and to support children's cafeterias.
Related Sites
The Good Toy Awards Ceremony 2024
